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By December 14, 2018 No Comments

Google Analytics Custom Alerts

When you have been working with Google Analytics for years, you know that there are certain features that are nice, however, the way they work doesn’t quite suit your working style. One of these features is Google Analytics Custom Alerts.

When this feature is setup up correctly you will be notified within the selected interval. This is all great stuff, however, my experience is that all this alarm emails end up filling your inbox. When that is full you then make a dedicated inbox just for these, so you know when a mail comes in there it is important, however, also this inbox is slowly being neglected. I have seen and heard about this in several agencies that want to stay ahead of the problem, but instead, a buried in alarm emails saying that the e-commerce conversion rate decreased with 30%, which it does every Saturday.

My Real Live Problem

So! A couple a days ago I found myself in a situation where some of the tracking implementations we had done for a customer failed because their web developers change something. This did that our customers KPI’s in the dashboard I made them did not move at all. So I found the mistake and informed the web developer who fixed it. However, it annoyed me that I could not have acted earlier on this. And that is when I came to think about the feature that actually allows me to do just that. Google Analytics Custom Alerts. First I got excited, and then I remembered what a hassle it was to work with that before. So I needed to come up of with something different. Something actionable that all in my team would be able to use “out-of-the-box”.

What I want to propose is to use these alarms as they were intended. But I do not want to fill up my mailbox with unnecessary alarms. So what I did was to send the alarm email to a Zapier Email Parser. Then I would take the necessary information from the email, and then send it to my teams Asana Task Board. Then one might say “why don’t you send the email direcly from GA to Asana?” – See I thought of that, however, Email forwarding approving is done by manually approving one’s email.

Zapier Setup


Now we go to Zapier and create a new Zap.

You then choose Email Parser. 

Choose New Email.


Then after you’ve created a new email inbox through Zapier, you choose that one.

That it is! Now we need to configure what is going to happen after the Google Analytics Custom Alert is sent to our new inbox.

Because we need to verify the email from which we can create tasks in Asana, I used a Gmail, because I could open and receive emails from that. Remember, the idea here, is not to get all the alerts in the inbox, it is simply to send an email from the alert is sent to our Zapier inbox.

So, now create the first step. Send Email.

To? Here you need to go to Asana, choose your project (or if you just want it to be sent your task Inbox, just write x. It is important to notice here that you need to go to your account settings and add the Gmail account under Email Forwarding.

Then we need to configure the information we want to be seen in our task in Asana. I haven’t spent too much time on this, but try to play around with it, and see what you can get out of it. When configuring tasks in Asana you need the following information:

  • The subject will be the task name
  • The body will be the task description
  • All email attachments will be attached to the task
  • You can cc teammates to add them as task followers

Lastly! Remember to put the Zapier Email in as the receiver of the Custom Alarm. If everything is done correctly, it should now flow automatically!


Google Analytics Custom Alerts + Setup

For those of you who don’t this feature, Custom Alert can be found in the admin panel.

Step 1

Step 2

Step 3

… For a more elaborate approach on Google Analytics Alerts watch the video:

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